Are you tired of answering your business phone each day hoping to talk to a customer, only to find out it's another pesky TV, radio, newspaper, outdoor, or Yellow Pages salesperson? Don't you wish you could just funnel all those calls to one single person who is knowledgeable enough to maximize your advertising impact while minimizing your costs?
You can.
Linda Sieber specializes in helping small and medium-sized businesses untangle the snarled knot of competing claims from media sales reps. Which TV station is the best buy to reach your customer base?
Is radio a better advertising medium for you than outdoor?
How should you allocate your advertising dollars
to get the best bang for the buck?
What's a daypart, a cume, a rating point, a share point, and why should you care?
Linda's objective approach will give you straight answers to these questions. She knows the numbers. She knows the people. She knows the inside story. As a longtime TV and outdoor advertising sales executive herself, Linda can cut through the doublespeak, the misleading rating book numbers, and the persistent sales personalities that take up your valuable time.
The next time the phone rings and it's someone trying to sell you advertising, do the smart thing: Tell them to call Linda Sieber.
Get the advantage of a full-blown advertising agency... without the full-blown cost.
Make waves with Lucid Media.
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