Sooner or later, anyone in a position of authority or celebrity will have to do it...
Face the cameras. Answer the questions.
Worry about saying the wrong thing.
Training is as necessary in handling the media as it is in becoming a star athlete or rising to the top of the business world. Without proper instruction and guidance, be prepared for a public relations disaster.
If success is your goal, you wouldn't ask an employee to do
a job he or she had never been trained to do.
You wouldn't expect an untrained quarterback
to throw a 70-yard touchdown pass
on the first play . . .
Media skills take practice. They require coaching. Creating a positive media image is not just a "natural gift" that some people have. Successful media techniques can be learned and used effectively:
- How do I prepare myself for a TV or newspaper interview?
- What are the most common mistakes interview subjects make on camera?
- How do I know what a reporter is likely to ask, and how do I craft an answer that doesn't sound rehearsed?
- What should I do when a reporter becomes too nosy or belligerent? And what if I don't want to answer a particular question?
At Lucid Media, we know the answers - and more importantly, we know how to teach them to you. We've been teaching media professionals, public relations managers, athletes, and college students for a long time.
Meet the faculty:
Karen Heisler is a professor of Film, Television, and Theatre at the University of Notre Dame. She has taught television production and issues related to the broadcasting and cable industry since 1992. Heisler has a Master's degree in Journalism from Purdue, and has been closely involved in athletics and public relations for 25 years. She is a former television programming and public relations manager.
Gary Sieber is also a professor of Film, Television, and Theatre at Notre Dame. A former radio and television news director, Sieber has taught broadcast journalism since 1990. He is also still on the air as a television weathercaster and co-anchor of a successful local newscast.
Both Heisler and Sieber have received numerous awards and honors for their writing and teaching abilities. Their classes are almost always wait-listed with students hoping to get in.
Think about how your business or athletic program could benefit from having its leaders - its most prominent public icons - convey a positive message every time they appear on camera.
Media training is an investmest as surely as buying a blue-chip stock or recruiting a blue-chip athlete. It pays dividends in enhancing the reputation and respectability of a busines, program, or institution.
Get to know us. We'd be happy to talk with you about the services we offer, and how they might benefit your organization.
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